EFG Elektrik Aims to Become a Global Brand with Serhat Süzük

Serhat Süzük of EFG Elektrik’s Procurement Unit said that the company has grown into a technology firm that develops its own technology for medium- and high-voltage switching products, manufactures its own products, and provides solutions for projects. Süzük noted that R&D efforts, in-house manufacturing, and export initiatives have played a significant role in EFG Elektrik’s growth, adding that the company’s goal is to become not just a well-known brand in the market, but a preferred one.

Süzük, who has been working in EFG Elektrik’s Procurement Department for over a year, said that the company’s decision to begin manufacturing its own medium- and high-voltage switching products and its first steps in international exports were key turning points in reaching its current position.

R&D AND PROCUREMENT WORK HAND IN HAND

Noting that R&D efforts play a significant role in the product development process at EFG Elektrik, Süzük explained that products developed by the R&D department undergo various testing and certification processes following research and development, after which they proceed to the production phase.

Süzük noted that the procurement department also works closely with R&D during this process, adding that they receive support from the R&D team on technical issues arising from product diversity.

Süzük stated that their primary goal in procurement processes is to bring the right, high-quality products into EFG Elektrik, and emphasized that collaboration between R&D and procurement is crucial in this process.

“OUR PRODUCT IS STRONG, OUR TEAM IS DYNAMIC”

Süzük noted that company culture is one of the key factors that makes working at EFG Elektrik unique, adding that neither the team nor the product can be evaluated independently of this culture.

Explaining that the company culture is shaped by communication style, motivation, dynamism, perspective, and transparency, Süzük highlighted the importance of a work environment where communication is open across different levels.

Noting that they work with a professional and competent team, Süzük said that the company culture also plays a role in ensuring that field-level requests are reflected in the products.

Süzük summarized EFG Elektrik’s approach to work with the words, “Our product is strong, our team is dynamic, and the company’s culture is what makes them both possible.”

R&D IS AT THE HEART OF COMPETITION

Noting that the switching equipment sector includes strong companies both locally and globally, Süzük stated that R&D plays a significant role in EFG Elektrik’s competitive strategy.

Highlighting EFG Elektrik’s efforts to develop its own products, Süzük stated that the company’s ability to manufacture its own products—particularly in the field of vacuum circuit breakers—is a significant development.

Süzük defined EFG Elektrik’s competitive philosophy with the words, “We compete with ourselves first and foremost.”

Noting that the company’s strengths and areas for growth are monitored by the relevant departments, Süzük described EFG Elektrik’s approach as “being preferred rather than merely being known in the market.”

“WE CAN DO IT OURSELVES, WE CAN SUCCEED”

Süzük noted that the company’s technological infrastructure plays a key role in EFG Elektrik’s approach to competing with itself, adding that the necessary technology and equipment are available at the factory.

Süzük noted that the mindset and belief within the company—“We can do it ourselves; we can succeed”—motivates them in developing new products, and he emphasized that determination is also a key element in this process.

R&D AND PRODUCT DEVELOPMENT: A SIGN OF A NEW LEVEL

Noting that R&D efforts have played a significant role in EFG Elektrik’s progress in recent years, Süzük described the R&D unit’s work—which has led to the in-house development of certain switching products—as a major advancement.

Süzük noted that export activities have also begun to increase following the completion of testing and certification processes for their own products, adding that these developments are among the key indicators of the new level EFG Elektrik has reached.

EFG STANDS OUT AS A “TRUSTWORTHY” COMPANY

Süzük noted that customers remember EFG Elektrik as a company that produces its own technology, resolves issues quickly, provides feedback, and inspires confidence, adding that these characteristics play a significant role in how the company is perceived by its customers.

“PRODUCING OUR OWN PRODUCTS IS OUR GREATEST MOTIVATION”

Süzük stated that the factor that motivates him and his team the most within the company is producing their own products, adding that they do their work with passion and enjoyment.

Süzük explained that, in addition to EFG Elektrik developing and manufacturing its own products, the company’s contribution to the country and the world in this regard serves as an important source of motivation for him, adding that this mindset strengthens their work motivation.

GOAL: A GLOBALLY RECOGNIZED BRAND

Noting that the sector is undergoing rapid change alongside the acceleration of the energy transition and the widespread adoption of electrification, Süzük said that the goal that excites him the most regarding EFG Elektrik’s next five years is to become a globally recognized brand.

Süzük articulated his goal, saying, “For me, the most exciting prospect is for EFG Elektrik to become a globally recognized brand in medium- and high-voltage switching products.”

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